In
Western culture women of color are often stigmatized and portrayed negatively
which causes countless issues within many power structures in society. The symbols
associated with black women create dichotomies and major division in Black
America which are constantly at battle with one another in the new media of the
black millennial generation. The “hypersexualization” of women of color
throughout time is problematic due to how Black women are presented on a grand
scale. The control of the Black women’s image has been prevalent since women of
color were on slave plantations prior to Reconstruction. The conceptualization
of women of color and the images associated with them have been in the hands of
the white male power structure. In the age of new media and throughout time
following Reconstruction Black women have slowly and steadily began to control
their own images.
The omnipresent lens of white patriarchy
has led women of color to be stigmatized as countless archetypes ranging from:
the “Jezebel”, the “mammy “ and the
“Venus Hottentot”. Each of these stereotypes holds historical context and they
all also play a role in today’s mass media due to the shows and movies which
are released in Western society. The symbiotic relationship between white women
and black women created feminism and later womanism which both are movements
necessary to understand a Black women’s fight for respect in the American power
structure.
The weak images associated with
white women on plantations and in professional settings are what first
contributed to the “Jezebel” image of Black women. “The pervasive connection of
black women’s bodies with the uncivilized” is explored by Deborah Gray White in
Ar’n’t I a Woman? Female Slaves in the Plantation South. In this work of
literature White discusses the control exerted over black women at the hands of
the slave owners and their white wives or mistresses. This power structure
often left Black women as appearing to be oversexed women with an animalistic
sex drive due to the violent rape culture which existed on plantations in the
South and the North. Most mistresses pushed the agenda of white power over the
individuals they owned by forcing the Black women to “hide their true selves”
(White). White expresses that Black women were silenced in early American
literature. She states that “African and African American women were not born
degraded but rendered so by enslavement” (8).
A woman who was discredited by the
Federal Bureau of Investigation years ago is the talented Josephine Baker. The
Harlem Renaissance contributed to her fame. As an international star, Baker was
viewed by many as ‘hypersexualized’. This is interesting because as a woman of
color, Baker took control of her own image. This discredits the “Jezebel” archetype
and deems it invalid. Baker was viewed as a threat during her prominence due to
arising political consciousness amongst many. Her performances were moving and
she was world renowned as an icon due to her talents. Baker’s performance
attire to some could be viewed as examples of the “Jezebel” archetype to some
but her full control of her body image deem this reasoning to be false.
The “Mammy” is an archetypal exaggeration
of Black women as servant of white homes. American slavery and its roots is how
this archetype was derived due to the close relationship Black women had to
their slave owners. This archetype is unsexual and it symbolizes that the Black
“Mammy” wished to be ever-pleasing in all aspects in the eyes of the white
family she worked for either for pay or without pay. In Patricia Hill Collins,
Black Feminist Thought this archetype was used as justification of exploitation
of house slaves (Collins 72). This dramatic archetype is problematic because it
is unrealistic for how many Black women feel about white families currently.
In nineteenth century England, Sara
Baartman was symbolized as a “Venus Hottentot”. She was taken from the Cape
Colony in South Africa to London, England where she was displayed due to her
abnormally large buttocks and sexual organs. Baartman was said to have suffered
from “steatopygia (an enlargement of the buttocks) and an elongation of the labia
(thus named the “Hottentot Apron”)” according to Zine Magubane in WHICH BODIES
MATTER? Feminism, Poststructuralism, Race, and the Curious Theoretical Odyssey
of the “Hottentot Venus”. Magubane explores this case as one of the major
points of history proving the abuse of Black women’s bodies; Baartman later had
a “premature death and subsequent dissection at the hands of Georges Cuvier, a
French anatomist (Magubane 817).
The “hypersexualization” of Baartman is similar to
how women of color are still viewed currently in the mass media. Women like the
entertainer Robin “Rihanna” Fenty, actress Kerry Washington and the entertainer
Beyonce Knowles are deemed as overly sexual beings according to popular
culture. The “Jezebel” and “Venus
Hottentot” archetypes can be applied to each of these women due to how the
media presents them on a global platform. Each of these women takes control of
their images similar to Josephine Baker. As women of color they push the agenda
by portraying alter egos on stage, in music or on shows which broadcast to
millions of viewers.
None of these
women of color have come out and blatantly expressed to be womanists or
feminists but their actions push the agendas of second and third waves of
feminism. Rihanna Fenty, a Barbados native as a young woman is viewed as highly
sexual to many viewers and listeners. As an entertainer she currently wears
questionable clothing and within her lyrics she is sexually free. In the
beginning of her career she was not viewed in this light but the mass media has
exposed her sexual deviance and highlighted her relations with a few notable
stars.
On the other end of the spectrum is Beyonce Knowles,
a Texas native who has been under the eyes of the mass media for over 9 years
as a solo artist. With the release of her most recent album which self-titled she
was under a lot of scrutiny due to numerous singles she released. Being
sexually free was problematic in the eyes of the media and despite being a
married woman with a child, she was still scrutinized and shamed for releasing
songs which proved she was sexually liberated like “Partition” and “Blow”.
Kerry Washington is an actress who is from the
Bronx, New York. She has received critical acclaim for her roles in films like
Quentin Tarantino’s Django Unchained, Ray and the independent film Night
Catches Us. Since 2012 Kerry Washington has been the leading actress on ABC’s
political drama, Scandal. She has received much negative scrutiny for playing a
sexual yet powerful role on this show which gets millions of views a week when
it airs on ABC. Her decision to play this role while capturing a loyal audience
and fan-base are monumental.
To further understand the mass media’s scrutiny of
these three women, one must understand the history Western culture has with
feminism in reference to the Black women and her image throughout time. In
Western literature, womanism and feminism are terms which derive from the part
of literary criticism know as gender criticism. The differences between these
two terms create dichotomies which are constantly at battle in the new media of
the black millennial generation. Brown women at many times in history are left
in the margins of feminism and must fend for themselves. The strength and
knowledge of this led to black feminist thought and the term womanism.
Black thinkers such as Alice Walker, Audre Lorde,
Patricia Hill Collins and bell hooks contribute to the scholarly works,
evaluations and overall beliefs known as womanism. Some of these women became
vocal in the 1970s and by doing so established the Black women’s point of view.
These thinkers believe women of color should be knowledgeable of what it means
to be to empower herself in the midst of being marginalized in Western culture.
In an essay defining Black feminism Ula Taylor breaks
down the constructs of gender and socialization of women of color. Some Black
women according to Taylor have desensitized their beliefs despite being a woman
of color trapped by society’s power structure. By not accepting feminism at all
Black women have a feminine body but do not possess a feminist consciousness (Taylor
18). Taylor describes the two periods which led to Black feminism which
include: the abolitionist movement and the “modern civil rights movement” (Taylor
18). The movement of Black feminism has caused a particular consciousness
amongst Black women who strive for equality by any means necessary.
Kimberly Springer expresses the reactions to
feminists and their writings during the 1970s and 1990s in an essay in an
article titled Third Wave Black feminism?
Noticing their similarities is necessary to be noticed by the millennial
generation. By “theorizing race and gender oppression” these two eras of
feminists intersect according to Springer. A major issue the writer states
includes Black feminists despising sexism while highlighting and showcasing their
love for Black men. (1060). There are three texts which Springer believes
developed three important themes Black feminists must acknowledge as making up
the third wave of feminism with “second wave theoretical underpinnings” (1060).
The three themes include: “young Black women’s relationship to our personal and
political histories, Black women’s relationship to self and Black women’s
relationships to Black men” (1060).
Gender
Differences in Attitudes toward Black feminism among African Americans by Evelyn Simien is a feminist essay in which
Simien states her ideals on black feminist consciousness. She expresses that
Black women are doubly attacked by social constructs, gender constructs. By
being “status deprived” according to Simien women of color do not make up a
piece of what Western culture would like to see flourish and grow powerful.
Statistics from the 1970s prove that Black women did not associate themselves
with feminism because the dialogue surrounding this term did not speak truth to
their struggles. Some statistics from the past which are stated in the essay
prove that statistically speaking, Black women’s representation versus white
women shows a huge gap, Black women were unequally misrepresented (316). Sex
equality amongst Black women and white women doesn’t exist according to Simien
and bell hooks cited within the essay.
With the knowledge of sexual and unsexual
archetypes, womanism, feminism and the overall objectification of women of
color are terms which hold weight. To understand the negative connotation associated
with blackness Black woman must educate themselves to understand the agenda of
the mass media. Controlling your own self-image is powerful and necessary and
the millennial generation must realize this or our self-image and consciousness
will continue to be tarnished and controlled by the media. Eradicating the
negative archetypes and by not embracing the negative images will empower the
Black women wholly.
Works Cited
Magubane,
Zine, WHICH BODIES MATTER? Feminism, Poststructuralism, Race, and the Curious
Theoretical Odyssey of the “Hottentot Venus” The University of Illinois, Urbana.
Print.
Simien,
Evelyn M. Gender Differences in Attitudes toward Black feminism among African
Americans. Political Science Quarterly, Vol. 119, No. 2 (Summer, 2004), pp.
315-338. Print.
Springer,
Kimberly. Third Wave Black feminism? Signs, Vol. 27, No. 4 (Summer 2002), pp.
1059-1082. The University of Chicago Press. Print.
Taylor,
Ula Y. “MAKING WAVES: THE THEORY AND
PRACTICE OF BLACK FEMINISM” The Black Scholar, Vol. 28, No. 2, BLACK SOCIAL
ISSUES (SUMMER 1998), pp. 18-28. Print.
White,
Deborah G. Ar'n't I a Woman?: Female Slaves in the Plantation South. New York:
Norton, 1985. Print.
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